Muscle Up Your Data in Social Media

  1. Show your numbers. When creating social content, leverage your numbers. Add facts and data into your content mix. Give your statistics graphical treatment in at least some of your posts.
  2. Less is more. If your data story is complex, break it down into more posts rather than packing in too many messages. Each number can stand alone disseminating one impactful message at a time.
  3. Lead by design. Visually brand a series of information by product, service, or key message. This could be as easy as titling, colours, and fonts to differentiate data that comes from different areas of your business lines. Don’t forget to leverage your corporate brand guide to tie in your posts too.
  4. A path to value. Create click-through data posts to encourage a viewer to “find out more”. This allows you to measure interest — was this post valuable? Once there, you can also measure further interest by having a download PDF or sign up for regular columns.
  5. Pictures and numbers. Use graphics or photos to design a visually pleasing post. Supporting your data with images will get more eyes and shares than posts that don’t leverage visuals.

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