by Natasha Stewart-Stark True Colours (by Cindy Lauper)… Colours of the Wind (from Pocahontas)… Purple Rain (by Prince)… Red Red wine (by UB40)… Blackbird (by the Beatles)… Red (by Taylor Swift) From the very first note, these songs instantly conjure up feelings, and it is not just the beat. Although…

RGB vs. CMYK vs. PMS by Diane Donaldson Print is not dead yet. Designers need to know when to use CMYK vs. RGB vs. PMS spot colour, which is valuable for clients to understand. A good rule of thumb is CMYK for print, RGB for web and Pantone spot for…

by Natasha Stewart-Stark Making words look pretty. Words are astonishing. They evoke emotions, can change minds and paint a picture. They can also get lost, misinterpreted and misused. They need help to reach the right audience, particularly with today’s landscape is overflowing with content. That is where a designer comes in — they can…

In January 2021, Canadians spent an average of one hour and 46 minutes per day using social media and more than six hours per day using the internet in general¹. Are you putting your numbers to work? The rise in requests from clients for infographic content across all media has risen…

Many questions come up when it’s time to decide whether your website needs a few cosmetic updates or a complete rebuild. How do you know the difference between the two? The factors that will ultimately guide your final choice between updating the look of your site versus an extensive rebuild…

Accurate Creative’s COVID-19 protocols for conducting safe photo and video sessions Despite COVID-19, Accurate Creative quickly adapted, to continue delivering our services without major interruption. Due to the in-person nature of our professional photography and videography services however, this offering had to come to a halt. As business returns slowly to a ‘new normal’, we too are safely offering photoshoots and…

How proper research and strategy development can lead to better ROI. Stratford Managers Corporation helps private and public companies as well as government organizations solve challenges and achieve goals. As seasoned business leaders, they understand the value targeted marketing campaigns can play in reaching these objectives. With growth targets of their own on the horizon, they turned to Accurate Creative to…

According to marketers, email marketing is still very much alive. Respected news publications referred to email as a “hot, new way” to reach your audience in 2019.¹ Newsletters themselves, have existed since the early 17th century. Clearly, these started off as print newsletters, whereas in 2020, most of us think…

by: Diane Dufour Optimize your website. There’s no secret language or tricks to boosting your website’s ranking. Think of your website as a well-tuned machine. To get that optimal search engine ranking, you need to focus on a few simple Search Engine Optimization (SEO) fundamentals. You’ll rank higher if your content matches what people are looking for online. Focus on content marketing. Integrate multiple media types into your website such as webinars, videos, blogs, white papers, e-books, etc. Each and every one of these is searchable. You have to offer compelling or…