by Megan Landry These days, video content rules the internet. From cat memes to global news, video is quick and easy to consume. It is a powerful communication tool because it’s the most engaging way to convey information. But, there are a few key factors to follow for the best…

by Megan Landry Filmmaking is often regarded as a visual form of storytelling, but the role audio plays in cinema is just as pivotal, and even the best cinematography can be spoiled by poor sound. There are three main components when it comes to audio in video: Music In my opinion…

by Megan Landry As the foundation of film itself, stop-motion is one of the oldest forms of animation around and the procedure to create it is pretty laborious. If you’re not familiar: stop-motion animation involves shooting a sequence of photographs as the subject(s) on screen are moved in slow and…

by Megan Landry Over the past few years, stunning AI-generated artwork has exploded across the internet. From 2D illustrations and 3D rendered graphics, to hyperrealistic photos that are hard to tell apart from real photography. This pivotal technological breakthrough has changed the way we create and consume content forever, and…

Impressing potential clients should be job one There’s a common saying, “You never get a second chance at a first impression!”. People in general, including new prospects, are quick to judgment. As a business person, impressing a potential client should be job one because, in those first few seconds, they…

by Megan Landry When it comes to storytelling through photography and video, lighting is key, and there are many contributing factors to consider. It all depends on the story you are trying to tell. Art is subjective, so technically speaking, there isn’t a “wrong” way to light a shot, but…

by Natasha Stewart-Stark True Colours (by Cindy Lauper)… Colours of the Wind (from Pocahontas)… Purple Rain (by Prince)… Red Red wine (by UB40)… Blackbird (by the Beatles)… Red (by Taylor Swift) From the very first note, these songs instantly conjure up feelings, and it is not just the beat. Although…

RGB vs. CMYK vs. PMS by Diane Donaldson Print is not dead yet. Designers need to know when to use CMYK vs. RGB vs. PMS spot colour, which is valuable for clients to understand. A good rule of thumb is CMYK for print, RGB for web and Pantone spot for…

by Natasha Stewart-Stark Making words look pretty. Words are astonishing. They evoke emotions, can change minds and paint a picture. They can also get lost, misinterpreted and misused. They need help to reach the right audience, particularly with today’s landscape is overflowing with content. That is where a designer comes in — they can…